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Why Li Ning signed Sindhu for 50 crore

'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.''Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'T E Narasimhan reports. Photograph:......

Brands court a new icon: Sindhu!

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement, says Urvi Malvania. While 1.3 billion Indians cheered as P V Sindhu clinched India's first-ever......

Who founded the sports goods giant Nike?

Sports Goods Giants Who founded the sports goods giant Nike?Take the Rediff Business Quiz and find out how much you know about the world's sports goods companies. Biz Quiz is best viewed in......

Celebrities & Advertising

Celebrities & AdvertisingWhat is common to tennis ace Pete Sampras and the former Soviet Union leader, Mikhail Gorbachev? Take the Rediff Biz Quiz and find out how much you know about celebrities......

Badminton: European C'ships, Swiss Open shelved

IMAGE: India's B Sai Praneeth finished runner-up at the 2019 Swiss Open after losing the men's singles final to China's Shi Yuqi. Photograph: PTI Photo This year's European Badminton Championships......

Hyderabad Open badminton cancelled due to COVID-19

IMAGE: Sourabh Verma won the Hyderabad Open men's singles title last year. Photograph: BAI Media/Twitter The Hyderabad Open badminton tournament, scheduled to be held in August, was on Thursday......

Meet the world's highest-earning female athlete

IMAGE: Japan's Naomi Osaka poses with her trophy. Photograph: Edgar Su/Reuters Japan's Naomi Osaka has surpassed Serena Williams as the world's highest-paid female athlete, raking in $37.4 million......

BWF freezes rankings, to review Olympic qualification system

IMAGE: Many international stars, including Saina Nehwal and P Kashyap, had suggested that the qualification period for the Tokyo Olympics be extended in light of tournaments being cancelled due to......

India Open badminton suspended till April 12

IMAGE: The suspension of the circuit will come into effect following the completion of the YONEX All England Open 2020 in Birmingham, England, on Sunday 15 March. Photograph: Andrew Boyers/Reuters......
  Web results for Yonex
European C'ships, Swiss Open shelved

IMAGE: India's B Sai Praneeth finished runner-up at the 2019 Swiss Open after losing the men's singles final to China's Shi Yuqi. Photograph: PTI... ...

http://www.rediff.com/sports/report/badminton-european-cships-swiss-open-shelved/20200610.htm
Meet the world's highest-earning female athlete

IMAGE: Japan's Naomi Osaka poses with her trophy. Photograph: Edgar Su/Reuters Japan's Naomi Osaka has surpassed Serena Williams as the world's... ...

http://www.rediff.com/sports/report/meet-the-worlds-highest-earning-female-athlete/20200522.htm

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