News for 'wills-navy'

Will Navy Choose Super Hornet or Rafale Marine?

With inadequacies in the Russian MiG-29Ks that India bought to operate off the INS Vikramaditya and INS Vikrant, the acquisition of a capable, long-range multi-role carrier-based fighters will be critical for India's naval power.

In non-cigarettes push, how ITC built more than 25 FMCG mother brands

A young couple sharing a laugh - in the living room over a Polish joke book, on the beach, in the rain - with the tagline, "Made for each other", hung from billboards at prominent street corners from the 1960s to the 1990s. It was a campaign for one of the largest selling cigarette brands in India, Wills (Navy Cut) from the ITC stable, that resonated with a generation of smokers and non-smokers alike till the curtains came down on tobacco advertising in 2004. As we prepare to welcome 2024, ITC has metamorphosed from a tobacco giant into a conglomerate straddling multiple large-sized businesses. In the mind space of Gen Z or millennials, the company represents a gamut of branded products - from frozen food (ITC Master Chef), noodles (YiPPee!), and cookies (Sunfeast) to snacks (Bingo!) and notebooks (Classmate), and so on and so forth.

'Iski Ho Ya Uski, Khoop Piyo Whiskey'

'As we grew up in service and became seniors ourselves, our commanders advised us to graduate to whiskey since rum did not suit the stature and 'shaan' of a senior officer.' Nitin Sathe recalls his encounters with whiskey on World Whiskey Day.

ITC's pot of gold? Bye, bye bidis

ITC hikes cigarette prices