From plumbers to mehendi artists, local services at your fingertips

LocalOye, a Bengaluru-based marketplace for local household and personal service providers, tries to win the local game slowly but steadily, finds Anita Babu. Aditya Rao's first professional......

Google bullish on social network ads

Social networking sites are emerging as a hotspot not just for teenagers, but also for advertisers who target these youngsters to build brands and sell products. However, only 13 per cent of the......

Internet fuels India's wanderlust

As evidence of the world wide web's expanding role in our lives, this holiday season will be witness to as many as 8 million travel-related web searches by India's 27 million Internet users.Not......

Viral marketing a hit on the Net

Viral marketing, a technology-era avatar of word-of-mouth publicity, made Hotmail the world's leading e-mail provider with a mere $50,000 spent on traditional marketing.The free e-mail service used......