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TV digitisation to boost contextual advertising

Telecom Regulatory Authority of India's proposal to cut ad inventory in channels will force the pace for contextual advertising Break ke baad could be a thing of the past while watching television......

Advertising growth takes a break amid slowdown

Harsh Mariwala, chairman & managing director of consumer products major Marico Industries, is keeping his advertising budget on a tight leash. "Given the inflationary environment and moderation in......

IPL2 viewership hits 2 million more than IPL-1

Contrary to perception that TV viewership of IPL's second season (IPL-2) has been less than the inaugural season in 2008 (IPL1), SET Max got at least 2 million more viewers for the first eight......

Repeat telecasts on prime-time TV? It's true

General entertainment channels like Star, Sony, Zee, NDTV Imagine, 9X and Colors have directed their programming teams to begin repeat telecasts even on prime-time beginning November 10, causing......

IIM-A offers dabbawalas food for thought

A group of students at Indian Institute of Management-Ahmedabad, India's most prestigious business school has won a case study competition on introducing innovative marketing techniques for......

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Starcom Mediavest Group

News for Starcom Mediavest Group

TV digitisation to boost contextual advertising

Advertising growth takes a break amid slowdown

IPL2 viewership hits 2 million more than IPL-1

Repeat telecasts on prime-time TV? It's true

IIM-A offers dabbawalas food for thought

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