Idea is to bring millions of small and medium enterprises online by making it easy for them to list and sell.
The move comes at a time when Snapdeal is aggressively looking at optimising costs amid intense battle with Flipkart and Amazon.
Krithika Nelson of Shopo sheds some light on what it really is like to be a start-up entrepreneur's partner.
According to sources, employees from marketing, ad-tech, category, digital marketing, engineering team, catalogues, have all been asked to leave.
Snapdeal to spend $1 billion on 5-6 acquisitions this year.
Reddi has so far made 10 investments in the US.
Flipkart and Snapdeal take a cue from Amazon even as they differ on who is ahead in the race
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