The world's largest burger chain, McDonald's, has had a smooth run in India till now. But Burger King, one of its biggest rivals, could be looking to eat away at its headstart.
Harsh Mariwala says innovation is as much about encouraging new ideas as about rigorous follow-through.
Kurkure now on will be less about flavours and more about ingredients.
Indrani Mukerjea is the founder and the newly-appointed CEO of INX Media. She also heads INX News. The youngest woman to head a media group in the world, Indrani Mukerjea spoke to Sayantani Kar on INX's bouquet of channels that will be launched in the next one-and-a-half years.
Even though HMT has survived for over 50 years, it failed to find a new peg to sell itself even as later entrants captured market share.
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Bata came up with new brands to beat industry competition.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
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The mascot has gone off air now, but not before helping the Gujarat-based detergent brand script the perfect win for an underdog in the eighties.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
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