What happens if India bans Chinese smartphones

Chinese mobile brands are deeply entrenched in the Indian market. A move to bar them may send a bold diplomatic message. But its cost for the local industry is anybody's guess. In the event that......

Businesses that will suffer, or survive, post COVID-19

Which sectors will bounce back fast? Which will lag? Has the consumer changed forever? Here are some answers. Illustration: Dominic Xavier/Rediff.com "Blanket reopening of businesses far too......

How will brands cut through the clutter to reach their audience?

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.  Photograph: Kind......