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Venugopal Dhoot: From an industry leader to a defaulter

Starting with a family, which had a dealership of Bajaj Auto's scooters, to becoming the owner of a household name in consumer appliances who could afford to have Bollywood superstar Shah Rukh Khan......

What went wrong for Videocon

For a company whose brand is known by almost all consumers irrespective of economic category across India, it's promoter mustn't have expected that the journey would lead them down a path that put......

What drives brands to up the ante on ads?

Is it a last ditch attempt to reassure consumers, or a way to gain the upper hand at the negotiating table, or is it just a way of exhausting the treasure chest before the lights go out The......

Why scorching summer is good news for some

Makers of air conditioners, beverage and ice-cream are hopeful of a boost in sales Makers of products usually in demand in summer, such as air conditioners, beverages and ice cream, are hopeful of......

Home appliance cos roll out the biggies for festive season

The festive season, which usually starts from September, is when 35 per cent annual sales get transacted for most durables firms. Home appliances and electronics firms are hard-selling technology......

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Samsung And Videocon

News for Samsung And Videocon

Venugopal Dhoot: From an industry leader to a defaulter

What went wrong for Videocon

What drives brands to up the ante on ads?

Why scorching summer is good news for some

Home appliance cos roll out the biggies for festive season

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