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The 9-Year-Old Girl Who Impressed Sachin, Mithali

IMAGE: Why Sachin, Mithali applauded nine-year-old Hurmat Irshad. Photograph: ANI The 13 year old who saved her 15-month-old cousin. The Top Videos of the Week, listed by Shailajanand Mishra.......

Puma to sign cricket icon for sales pitch

Puma Sports International, the $2.6 billion sporting goods manufacturer in Germany, plans to make its brand 'the most desirable sports lifestyle brand' in the country through its newly launched......

How brands are padding up for the ICC World Cup

In India, cricket beats all other sports hollow when it comes to sponsorships and the World Cup is an opportunity no brand wants to miss. Virat Kohli is everywhere, not just getting his gear on......

Another French Revolution in India's sports goods sector

Two French sports retailers - Go Sport and Decathlon – are all set for battle royal to grab market share in India. Both are competing with sports goods makers Nike, Puma and Adidas and......

Why Li Ning signed Sindhu for 50 crore

'It is very close to Puma's deal with Kohli in terms of yearly sponsorship.''Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment.'T E Narasimhan reports. Photograph:......

Brand Dhoni pads up for new innings

He has slashed his price by half after retiring.Now his rates are in line with Amitabh Bachchan or Ayushmann Khurrana.In 2012 he had 22 endorsements, now he has 40!Surajeet Das Gupta reports.......

What Was Kareena Doing At Monaco F1?

Immediately after returning from Goa, where she was shooting for her new film The Crew, Kareena Kapoor headed to the Monaco Grand Prix 2023. Kareena recapped her day with pictures on Instagram.......

Usain Bolt Inspires India's Next-Gen Sprinters!

IMAGE: Usain Bolt and Anil Kapoor along with school kids perform the sprint legend's signature celebration move 'Lightning Bolt'. All Photographs: Sahil Salvi for Rediff Usain Bolt, the world's......

Gill's Vest Sparks Storm: Violation of BCCI Deal?

IMAGE: Screen grab of captain Shubman Gill making bold call. Shubman Gill's first declaration as India’s Test captain at Edgbaston drew plenty of praise — but it's what he was wearing that’s......

Virat Kohli Is Still Scoring Big

Whether in cricket or business, Kohli continues to play the long game. Illustration: Dominic Xavier/Rediff Virat Kohli might have announced his retirement from Test cricket, but he remains very......

Financially troubled Zimbabwe cricketer seeks sponsorships

IMAGE: The 27-year-old Ryan Burl, a left-handed middle-order batsman who has played three Tests, 18 ODIs and 25 T20Is, tweeted a picture of his shoe, a glue stick and some tools to fix it.......

Puma throws hat into ring for Team India sponsorship

Buys bid document, Adidas too could enter fray. IMAGE: Puma has had an increased interest in the Indian market over the years especially through IPL and it also has India captain Virat Kohli as......