Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns, finds M Saraswathy. It seemed like an......
PNB Metlife, IDBI Federal Life, Cigna TTK are using sports to build their brands, in keeping with global trends and changing lifestyles of their domestic audienceCome January 2016, Standard......
Sindhu doesn't have mental block in major finals, insists Padukone IMAGE: PV Sindhu lost to Carolina Marin in the final of the World Championships for the second successive loss in the summit......