Digital payments firm PhonePe has launched PulsePro, an enterprise intelligence platform providing businesses with aggregated and anonymised transaction data. This platform offers near real-time market insights at granular levels, helping companies track consumer spending, identify growth opportunities, and make informed expansion decisions across India.
Fintech firm PhonePe has signed a Memorandum of Understanding (MoU) with the Ministry of Electronics and Information Technology (MeitY) to integrate its enterprise data intelligence platform, PulsePro, into the PM GatiShakti framework. This collaboration aims to provide granular, hyperlocal insights for national infrastructure planning, economic analysis, and holistic urban and rural development.