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Pepsi, Coke lose their fizz as Tamil Nadu begins boycott

A call by the Traders Federation in Tamil Nadu to ban sales of Coca Cola and Pepsi soft drinks came into effect on Wednesday with its president A M Vikrama Raja declaring drinks as......

Cola, beverage, ice cream makers expect surge in sales as temp soars

With a gradual rise in temperature and the start of heatwave, FMCG and dairy firms selling cola-based fizz drinks, juices, mineral water, ice creams and milk-based beverages expect a spike in sales......

How Quick Commerce Is Changing Shopping

'The focus on easier access and faster delivery is creating a new consumption pattern that allows consumers to satisfy their last-minute cravings and restock essentials at the click of a button.'......

How Reliance Retail plans to become 'atmanirbhar'

A few days ago, Reliance Retail surprised the market by acquiring the Campa brand from Delhi-based Pure Drinks Ltd for Rs 22 crore. Photograph: PTI Photo A successful cola brand in the eighties,......

Plastic straws cause FMCG firms indigestion

The industry may account for just 0.05 per cent of the total volume of single-use plastics in the country. And the product it uses is just one among the 22 — including spoons, forks, plates,......

FMCG companies' stand against paper straws fizzles out

The six billion plastic straws sold with every small tetra pack of juice, milk, lassi, coffee and other drinks can be replaced by paper straws to protect the environment but it will have to be done......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Coke eyes IPL

Coca-Cola will, apart from the coming World Cup in England and Wales, feature as the exclusive non-alcoholic beverage partner at all major ICC events -- men's and women's T20 World Cups in......

IPL-9 Schedule

IMAGE: Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the Indian Premier League. The change was necessitated after the beverage giant's sudden pull out from a five-year deal......

5 months after pulling out of IPL deal, Pepsi back as BCCI sponsor

Beverage major PepsiCo, which pulled out as title sponsors of BCCI's Indian Premier League in October, on Thursday entered into a four-year partnership with the apex cricket body as an associate......

China's Vivo replaces Pepsi as IPL title sponsor

IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......

Pepsi wants to end IPL sponsorship deal

‘They have shown a willingness to move out of the deal from this season because of their own interests and not because of disrepute’ 'We are in talks with other sponsors as well, so the......

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