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How Indian Institutions Can Shine On Global Stage

 The recipe for Indian higher education institutions to succeed in global markets is excellence in academics, promoting contemporary socially relevant material, and enabling individuals learners to......

Coke bowls marketing googly to PepsiCo

 Taking the direct advertising wars and spoof brawls of the cola majors a step further, Coca Cola is deploying ambush marketing tactics during the Indian Premier League's cricket season-II Consider......

PepsiCo fizz back in cricket

 After IPL exit, beverage maker signs up as first BCCI on-ground sponsor Beverage maker PepsiCo's four-year on-ground cricket sponsorship deal for domestic and international matches played at home......

Pepsi wants to end IPL sponsorship deal

 ‘They have shown a willingness to move out of the deal from this season because of their own interests and not because of disrepute’ 'We are in talks with other sponsors as well, so the......

IPL PHOTOS: Sunrisers Hyderabad vs Mumbai Indians

 Mumbai Indians skipper Rohit Sharma won the toss and opted to bat against Sunrisers Hyderabad in the 43rd match of the Pepsi Indian Premier League in Hyderabad, on Wednesday. Interestingly, both......

IPL GC lauds 'unprecedented success' of UAE leg

 The Indian Premier League's Governing Council lauded the event's success in the UAE, claiming that the first leg of the tournament fetched "unprecedented success" in terms of fan turnout,......

IPL: Ishant, Dhawan help Hyderabad thrash Mumbai Indians

 Scorecard: Shikhar Dhawan smashed his second half century of the season as Sunrisers Hyderabad scored an easy seven-wicket victory over Mumbai Indians in a lop-sided Pepsi Indian......

Pepsi bags IPL title sponsorship rights

 Soft drinks giant Pepsi is the new title sponsor of the cash-rich Indian Premier League. It won the bid for title rights for five years by paying a whopping Rs 396 crore. Pepsi pipped Airtel, which......

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