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Thumbs-down for Coke, Pepsi?

Cola giants always vie against each other to out-sell their products. Now, a revelation by the Centre for Science and Environment that 11 brands of soft drink giants Coca Cola and PepsiCo contain a......

PepsiCo fizz back in cricket

After IPL exit, beverage maker signs up as first BCCI on-ground sponsor Beverage maker PepsiCo's four-year on-ground cricket sponsorship deal for domestic and international matches played at home......

How India became a high-priority market for PepsiCo

Twenty-five years ago, PepsiCo sowed its India entry through an agrarian route, despite opposition from several powerful people, and became a brand to be reckoned with. Surajeet Das Gupta looks at......

India, China boost PepsiCo's volumes

The West Asian, Indian and Chinese markets of PepsiCo Inc grew snack volumes in strong double digits in the quarter ended March 2011 even as Purchase, New York-based company, reported a 20 per cent......

PepsiCo to acquire juice brand

PepsiCo India is close to acquiring a juice beverage brand in India. The move is in line with the company's international strategy driven by President and CEO Indra K Nooyi to strengthen its......

PepsiCo India opens Smart Choice cafes

Food and beverages major PepsiCo India is in the process of launching its own cafe outlets in New Delhi and four other cities by the end of the year. Christened Smart Choice, PepsiCo launched the......

Why Pepsi Roped In Ranveer Singh

Photograph: Kind courtesy RanveerSingh/Instagram Pepsi has signed up Ranveer Singh as its new brand ambassador as it switches to a new tagline -- 'Rise Up, Baby!' The change in tagline......

Dabangg Effect: Pepsi puts the fizz back in Brand Salman

Pepsi is betting on Dabangg 3's box office success.T E Narasimhan reports. Salman Khan has swung a coup. The 50-plus actor has been signed on as the face of cola brand Pepsi, ending his......

China's Vivo replaces Pepsi as IPL title sponsor

IMAGE: Chinese mobile phone maker Vivo to replace beverage giant Pepsi as title sponsor of IPL. Photograph: BCCI Chinese mobile company Vivo replaced PepsiCo as the title sponsor of the......

5 months after pulling out of IPL deal, Pepsi back as BCCI sponsor

Beverage major PepsiCo, which pulled out as title sponsors of BCCI's Indian Premier League in October, on Thursday entered into a four-year partnership with the apex cricket body as an associate......

PCB ends sponsorship contract with Pepsi

Ahead of India's historic tour to Pakistan in March, the Pakistan Cricket Board (PCB) called for new bids for the sponsorship of the series after ending a contract with PepsiCo.The Board also......

Pepsi threatens to withdraw sponsorship if IPL mess not cleaned up

PepsiCo has been is forced to mull over its sponsorship deal with the Indian Premier League following the controversies around the cricket tournament. Pepsi had signed a Rs 396 crore-worth......

Pepsi wants to end IPL sponsorship deal

‘They have shown a willingness to move out of the deal from this season because of their own interests and not because of disrepute’ 'We are in talks with other sponsors as well, so the......