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How will brands cut through the clutter to reach their audience?

As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.  Photograph: Kind......

Brooklyn-based Etsy eyes next stage of India story

While e-commerce sites rush to meet mass demand, Etsy is positioning itself more as a community of artisans where buyers can seek uncommon and unique products rather than mass-produced discounted......

The high price India Inc pays for Google ads

In 5 years, prices for keywords on Google's AdWords platform have gone up three to five times. Alnoor Peermohamed reports. IMAGE: Google CEO Sundar Pichai. Google AdWords, which uses auctions to......

Tempting online offers? Beware of the fine print

Buying on the internet is the future but be wary of the fine print and make sure you get a genuine product. Image: Online retailers offer huge discounts. Photograph: Reuters     The......

Zomato wants to be the Google of food

When Zomato, the India-based restaurant search service, acquired two of its peers in Czech Republic and Slovakia (Lunchtime and Obedovat), it quietly increased its presence to 15 countries. It......
  Web results for Pepperfry
‘I believe it is the duty of every start-up to scale’

An avid trekker who enjoys the journey as much as the destination,Ambareesh Murthy, CEO, Pepperfry, carries that philosophy in his start-up, online fu ...
To pep up house brands, Pepperfry launches 12 Snooze Studios

Online furniture and home products marketplace Pepperfry is looking to boost its house brand business with the launch of 12 Pepperfry Snooze Studios. ...
Pepperfry expects Rs 500 cr revenue from Clouddio biz by 2021

The company estimates that its home brand in total will fetch revenue of around Rs 3,000 crore to the total business by end of next financial year. ...
Pepperfry CEO Ambareesh Murty

In this edition of the Setting Sail podcast, Moneycontrol#39;s Special Correspondent Priyanka Sahay talks to the Pepperfry CEO Ambareesh Murty. ...

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