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How Hindustan Unilever plans to fight toxic ads
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content. The country’s largest advertiser, (HUL), is......
Achhe din is here for India's advertising sector
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China. India's advertising growth rate will continue to be robust over the......
Exit interview: What's next for Mudra CEO Madhukar Kamath?
'Degrees get you into the room, it is the attitude that counts,' adman Madhukar Kamath tells Viveat Susan Pinto and Arundhuti Dasgupta. IMAGE: Madhukar Kamath has spent over 25 years -- in two......
Publicis to acquire Sapient for $3.7 billion
In one of the biggest deals in the media and advertising space, French advertising agency Publicis Groupe will acquire US digital marketing firm Sapient in an all-cash deal worth $3.7 billion......
The 10 biggest ad agencies in the world, post-Publicis, Omnicom merger
American and French advertising companies the Omnicom Group and Publicis Groupe have announced their plans to merge and form an ad powerhouse with an annual revenue of $22.7 billion and a stock......
#LochteGate means lesser-known swimmers may miss their pay day
Veteran swimmer Ryan Lochte's brush with Rio police has already hurt his appeal to sponsors - but for two lesser-known team mates, it means they may never get a chance to sign their first......
What will happen to brand Sharapova now?
Sharapova fallout shows sponsors have no tolerance for banned drugs IMAGE: Maria Sharapova. Photograph: Scott Barbour/Getty Images. In the day following Russian tennis star Maria Sharapova's......
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