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Sonic branding makes for sound business, realise firms

 Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar. Photograph: Kind courtesy Bruce Mars/Pexels How does one capture......

How will brands cut through the clutter to reach their audience?

 As advertising reaches a cacophonous pitch, as it does every year around this time, brands say they are finding newer and more effective ways to reach their audiences.  Photograph: Kind......

Foxconn eyeing Ahmedabad, Gurgaon to make iPhones

 The Taiwanese maker is adopting a model of setting up smartphone assembly lines in multiple cities across India. Foxconn, the biggest contract manufacturer for Apple, is setting up its first iPhone......

Microsoft's cheapest Internet phone with battery that lasts 29 days!

 Image: Nokia 215. Photograph, Courtesy: Nokia     Microsoft Devices Group has unveiled the Nokia 215, its most affordable Internet-ready phone.  Available in both Single SIM and......

Golden tips to help you pick the right Android phone

 Photograph: Courtesy, Nokia Whether it be Xolo 8X-1000, Opp Find 7 or HTC one M8, all Android phones have different specifications.    If chai, Bollywood and cricket were not enough to......

A R Rahman's Tamil album gets global premiere

 Sony Music India's foray into the Tamil movie industry kicked off in style with the announcement of the world premiere of A R Rahman's Tamil album, Vinnaithaandi Varuvaayaa (VTV). Interestingly,......

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 The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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