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Emotions are the new celebrities of advertising

 Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits,......

Shalini Krishnan quit a high-paying job to teach tribal students

 India is witnessing a radical transformation where highly qualified youngsters are giving up cushy jobs to make a difference in the lives of poor people in rural areas. Manu A......

Ad row creates buzz for Onida cellphones

 Onida's entry into mobile phones a year and a half ago has been a low-key affair. But not any longer, courtesy its television advertisement which plays on the brand name Nokia phonetically. Nokia......

Nokia to launch dual-sim phones in India

 Mobile phone major Nokia indicated on Wednesday that dual-sim mobile handsets were on the anvil for the Indian consumers with expansion in demand. "We are looking at more than one sim phone," Nokia......

IIT whiz kids and designs for the future

 What do glow-in-the-dark pop-up children's books, eco-friendly mobility vehicles, electric auto rickshaws, a memory aid device for Alzheimer's patients, a home budget application for mobile phones......

Why searching for Ash can harm your PC!

 Beware! Searching for Aishwarya Rai on your search engine can do your computer a lot of harm. The actress has been named India's second most Dangerous Celebrity In Cyberspace by Internet......

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