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Nielsen Mobile Consumer Insights

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Rediff.com  »  News  »   Nielsen Mobile Consumer Insights

  News for Nielsen Mobile Consumer Insights

  • Business

MNP attractive to postpaid users: Nielsen

 Postpaid users, high spenders and business subscribers are more likely to switch their operator if Mobile Number Portability (MNP) is introduced in the country, while prepaid users may remain loyal......

How India shopped online this festive season

 What sold the most this year? Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion, says T E Narasimhan. Illustration: Uttam Ghosh/Rediff.com......

Emotions are the new celebrities of advertising

 Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports. Nokia's emotional Diwali ad.   An old professor sits,......

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