The tragicomedy of Mumbai's LAST telegram

The last telegraphic message to be sent from Mumbai's Central Telegraph Office was not a personal message, neither was it a patriotic one. Nitin Rastogi, a 31-year-old deputy general manager at......

Go digital for good brand building

It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders. The......

Corporates get ready to splurge on ads during IPL

Looking to cash in on the cricket fever after India's World Cup win, corporates are lapping up advertising spots in the forthcoming IPL, with the likes of Tata Motors earmarking a Rs 30 crore (Rs......

IPL evokes cold waves in brand campaigns

Most ad gurus think the third edition of the Indian Premier League has been a disappointing creative show. The third edition of the Indian Premier League is well underway. Ads are visible all over......

'Celebrities should come with an expiry date'

Whether it's colas, shoes, mobile connections or vehicles, the celebrity who endorses a product becomes the face of the brand. Yet, how vital is the role of a celebrity in engaging with the......