Fair & Lovely: Can HUL go beyond a cosmetic change?

For a product initially positioned as a "closet mate" which could help improve a woman's marital prospects, HUL Chairman Sanjiv Mehta says the communication now is all about women's......

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the......

What makes Big B the Shahenshah of brands

While Hindi movies got their next change in theme -- from romantic movies to crime and thrillers -- with Zanjeer (1973), when Bachchan distilled the angst of his generation as the Angry Young Man,......

Why brand Sensex still has the edge over Nifty

  NSE’s recent move to rebrand its indices with the prefix Nifty will help boost recall among investors When the Bombay Stock Exchange’s Sensitive Index surged seven times between......