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Kurkure Desi Beats

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  • Business

Kurkure adopts an innovative marketing strategy

To mark 10 years of its existence, Kurkure, FritoLay's Indian innovation in the salted snack market, is changing tracks, says Sayantani Kar. It came out in December with a print campaign which......

Indian foods business poised for leap

 The Indian foods industry is at an inflection point, believe major fast moving consumer goods companies. While Hindustan Unilever has already worked out a 10-year turnover road map, others like ITC......

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