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Kiran Khalap

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Bollywood, the new political battleground?

A string of episodes including the latest removal of Aamir Khan as brand ambassador of the Incredible India campaign point in this direction, say experts. Viveat Susan Pinto reports If it wasn't......

What led to the Bajaj Discover's undoing

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential......

There won't be another Alyque

'One of his favourite slogans was, "Show, don't tell".''His entire life is a metaphor for that belief.'Kiran Khalap, MD and co-founder, chlorophyll, salutes a mentor and legend.Illustration:......

A star is born, not made, discover auto companies

The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But......

Now, Swachh Bharat seeks global facelift

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power Swachh Bharat, which was ranked......

Patanjali noodles riding on Ramdev's marketing

In many respects, Ramdev is also among the busiest FMCG brand ambassadors.  At the launch of Patanjali Ayurved's atta noodles on Thursday, Baba Ramdev, yoga guru and co-founder of the company,......

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World Test Championship 2023

India held the top position in the ICC Men's Test Team Rankings while Australia secured the...

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GUJARAT, HIMACHAL GO TO POLLS

The Bharatiya Janata Party was on Thursday poised for a landslide victory in Gujarat to retain...
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