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Now, Godrej locks its history in Amar Chitra Katha

The challenge, Godrej says, was to reach a younger audience and children who might have had very little association with the brand. Surajeet Das Gupta reports. IMAGE: The comic book is all about......

Brand value: Why India Inc is warming up to it

You know Godrej as the company behind the typewriter, locks and steel almirahs. Every Indian middle class household has grown up with at least one of that. But, did you know that at $2.8......

Godrej group launches 'Godrej Power Play'

The Godrej Group on Wednesday launched 'Godrej Power Play', poised to be the largest initiative across the Godrej Group towards creating a loyalty club for the group. The company claims to be......

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