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Idbi Federal Life Insurance Mumbai Half Marathon

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How life insurance companies get celebrities on a small budget

Life insurance companies are balancing the increasing use of celebrity endorsers by limiting the association to short, event-led campaigns, finds M Saraswathy.     It seemed like an......

Insurers find wealth in health

PNB Metlife, IDBI Federal Life, Cigna TTK are using sports  to build their brands, in keeping with global trends and changing lifestyles of their domestic audienceCome January 2016, Standard......

Tendulkar bats for healthy and fit India

‘We are talking about the good health of our nation and clearly in sometime, we are going to have healthier people’ IMAGE: Sachin Tendulkar with his fans during the second edition of......

Acting more challenging than cricket: Sachin

'For so many years, I did whatever I wanted to do and the camera captured that.''But then suddenly I was asked to do particular things and then the camera captured that, so it was a bit different......

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