Despite cap on pricing import of medical devices rises

The growth in imports was led by product categories such as diagnostic items, ultra-sonogram machines, MRI and ECG apparatus, syringes with needles, suture needles, digital thermometers, malaria......

In its 2nd coming, Nokia learns to play the game

To beat its rivals, Nokia has done what most Chinese brands did soon after they entered the Indian market: Tied up with a well-known Bollywood actor as endorser, associated with cricket and......

Desi medical devices firms fight global cos with aggressive pricing

Welcome to India's medical devices companies which are successfully locking horns with global giants, whether in India or abroad. Surajeet Das Gupta reports. Photograph: Robert Pratta/Reuters.......

Why Indian companies now prefer online launches

What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium. Samsung......