Facebook facelift faces tough fight

Last week, 29-year-old K Dasaratha Rao, a website developer and software consultant from Bangalore, saw several new features being added to the social networking site Facebook (FB)."Honestly, I......

New media outsourcing to India picks up

Foreign companies have begun outsourcing new media work such as online reputation management, data mining, influencer identification and crisis management directly to small and mid-sized Indian......

Social media altering role of brand managers

Dan Okpara had an urgent question for Coca Cola. He had consumed some Coca Cola but was keen to know the sugar content level in the beverage. He requested the company for an honest answer. Less......