The secret behind successful marketing

Stories need to be unleashed to lead the consumer rather than be led by her, says Madhukar Sabnavis. Seth Godin in his book All Marketers are liars says that marketing is about storytelling.......

Captain Godin lauds Uruguay 'lions', exonerates goalkeeper

'I have only words of gratitude for my team mates' IMAGE: Uruguay's Fernando Muslera and Diego Godin look dejected after conceding their second goal. Photograph: Jason Cairnduff/Reuters Uruguay......

Atletico's talisman Godin back to torment Barca's MSN attack

IMAGE:Atletico Madrid's Diego Godin. Photograph: Juan Medina/Reuters Atletico Madrid will have centre backs Diego Godin and Stefan Savic available again for Tuesday's Champions League......

Godin header puts Uruguay in last 16 and Italy out

Defender Diego Godin scored a dramatic goal nine minutes from time to send Uruguay through to the World Cup last 16 after a 1-0 win over Italy, on Tuesday, which sent the......

Football Extras: Godin gives Atletico comeback win over Bilbao

News of all that's transpired on and off the football field  IMAGE: Atletico de Madrid's Diego Godin celebrates scoring their third goal against Athletic Club Bilbao during their La Liga......

FIFA WC: Uruguay falter against defensive South Korea

IMAGE: Uruguay's Diego Godin heads at goal. Photograph: Molly Darlington/Reuters Uruguay weathered an energetic early storm from a lively South Korea side that pressed relentlessly in the opening......