A new book co-authored by three Indian-origin authors suggests that western companies can adopt the time-tested Indian concept of 'jugaad' -- a frugal and flexible approach to innovation -- to succeed in a world that is hyper-competitive and faces resource constraints.
The authors of Jugaad Innovation on why they think Ratan Tata makes for a great jugaad innovator and how the IITs and universities are encouraging students employ more jugaad to come up with great solutions and jugaad innovators that inspired them.
