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Fevikwik

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60-year old, but Fevicol ads are as quirky as ever

Fevicol has played with its advertising to convert an adhesive, a product that bore none of the glamour and glitz of consumer goods, into a loved and recalled brand. Time was when industrial glue......

'I am here for a long time. I'm here to give them grief!'

Piyush Pandey retiring?! 'I'm not going anywhere,' says O&M's South Asia executive chairman. IMAGE: Sonal Dabral, chairman, left, and creative officer of DDB Mudra Group with Piyush Pandey, the......

How Fevikwik is going for a smile makeover

Pidilite’s new campaign for its instant adhesive brand, Fevikwik, tries to broaden its appeal beyond the core audience segmentIf there is a company out there that embodies the effectiveness......

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