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2024 LS polls to be costliest ever at Rs 1.35 lakh cr

'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019' IMAGE: A newly married couple show their ink-marked fingers after casting their votes during phase......

The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Advertising slowdown likely to weigh on IPL this year

The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money. Photograph:......

Achhe din is here for India's advertising sector

India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China. India's advertising growth rate will continue to be robust over the......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

The adman who headed Dera chief Gurmeet's business

Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

This year's IPL could be a big hit with advertisers

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.' IMAGE: The shifting of the IPL to UAE from September to November......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

Will Star's cricket gamble turn into a goldmine?

Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point, note Surajeet Das......

Dentsu Media India

News for Dentsu Media India

2024 LS polls to be costliest ever at Rs 1.35 lakh cr

The neta seeks your Like before your vote!

Advertising slowdown likely to weigh on IPL this year

Achhe din is here for India's advertising sector

Devika Bulchandani has shattered the glass ceiling for good

The adman who headed Dera chief Gurmeet's business

Funding winter hits start-up advertising spend across properties

This year's IPL could be a big hit with advertisers

Yuvraj Singh, India's Warrior Prince

Will Star's cricket gamble turn into a goldmine?

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