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2024 LS polls to be costliest ever at Rs 1.35 lakh cr

'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019' IMAGE: A newly married couple show their ink-marked fingers after casting their votes during phase......

How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

Tatas tie up with Dentsu for ad firm

Delhi-based public relations company, Vaishnavi Corporate Communications, has signed a memorandum of understanding with Japanese advertising giant Dentsu to launch an advertising agency in India.......

The adman who headed Dera chief Gurmeet's business

Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

Addicted to the internet?

Internet addiction is on the rise among Indians and they are becoming increasingly dependent on their computers and mobile phones. On the internet front, downloading music and films is becoming......

'A lot of the start-up stuff is inexperience coupled with arrogance'

'All businesses have to be run for business, for profits on a sustainable basis.''It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

Taking Made-in-India TV shows to the world

Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible. IMAGE: The Remix......

Yuvraj Singh, India's Warrior Prince

'What I would love him to do most is to become a life coach and share his incredible story of struggle, success, and survival,' says marketing guru Sandeep Goyal. IMAGE: Yuvraj Singh will not be......

This year's IPL could be a big hit with advertisers

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.' IMAGE: The shifting of the IPL to UAE from September to November......

Will Star's cricket gamble turn into a goldmine?

Star's maths is simple: It expects to make something close to Rs 40 billion from the two properties in the first year (2018) itself, which is pretty close to its break even point, note Surajeet Das......