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2024 LS polls to be costliest ever at Rs 1.35 lakh cr

'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019' IMAGE: A newly married couple show their ink-marked fingers after casting their votes during phase......

A greeting card from the cops!

In the past year that saw many skeletons come out of the closets of some senior Mumbai police officers, the city's safe-keepers seem to be reaching out to the citizens in this New Year.Perhaps......

How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

The neta seeks your Like before your vote!

Social media is the new advertising tool for today's politicians and political parties, says Viveat Susan Pinto On an average day, Delhi Chief Minister and Aam Aadmi Party founder Arvind......

How political parties are wooing voters via social media

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog. For the Brihanmumbai Municipal......

Tatas tie up with Dentsu for ad firm

Delhi-based public relations company, Vaishnavi Corporate Communications, has signed a memorandum of understanding with Japanese advertising giant Dentsu to launch an advertising agency in India.......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

The adman who headed Dera chief Gurmeet's business

Though Dentsu Aegis says C P Arora left the business in July 2016, his Twitter handle and LinkedIn profile continue to refer to him as group CFO of Denstu India. C P Arora, former group chief......

Advertising slowdown likely to weigh on IPL this year

The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money. Photograph:......

Ad spends likely to get double-digit boost as festive cheer returns

After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. Photograph: Kind courtesy, www.socialworker.com This is pushing up......

Taking Made-in-India TV shows to the world

Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible. IMAGE: The Remix......

Another delay in Tokyo Olympics?

Tokyo 2020 executive says another delay should be an option IMAGE: In March, the International Olympic Committee and the Japanese government decided to delay the 2020 Olympic Games, which were due......

US president Biden to decide on Tokyo Olympics?

'Mr. Biden is dealing with a tough situation with the coronavirus. But if he makes a positive statement about the Olympics going ahead, we’d gain strong momentum.' IMAGE: Tokyo Organising......

This year's IPL could be a big hit with advertisers

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.' IMAGE: The shifting of the IPL to UAE from September to November......

Tokyo has no 'Plan B' for Games despite coronavirus

IMAGE: Women wearing face masks and novelty hats leave Tokyo Disneyland. A growing number of events and sporting fixtures are being cancelled or postponed around Japan while some businesses are......

Why coronavirus poses huge threat to Tokyo Olympics

Japan has at least 164 cases of infections from the flu-like coronavirus, apart from 691 reported from a cruise ship docked south of Tokyo. IMAGE: Fans are seen wearing masks to prevent the......