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2024 LS polls to be costliest ever at Rs 1.35 lakh cr

'The estimated expenditure is expected to be more than double the Rs 60,000 crore spent in 2019' IMAGE: A newly married couple show their ink-marked fingers after casting their votes during phase......

How Nestle got Japan to drink Coffee

Japan today imports 500,000 tons of coffee annually.Barely 60 years earlier, it was a market that hardly sold a cup!Ad guru Sandeep Goyal reveals how Nestle won the Coffee versus Tea Battle. IMAGE......

How political parties are wooing voters via social media

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog. For the Brihanmumbai Municipal......

How political parties are wooing voters via social media

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog. For the Brihanmumbai Municipal......

How political parties tapping voters online

The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog. For the Brihanmumbai Municipal......

Advertising slowdown likely to weigh on IPL this year

The 2023 edition of the Indian Premier League (IPL) will see Disney-Star and Viacom18 competing to sell their ad space with an eye on the estimated Rs 4,000-crore advertising money. Photograph:......

Ad spends likely to get double-digit boost as festive cheer returns

After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. Photograph: Kind courtesy, www.socialworker.com This is pushing up......

Devika Bulchandani has shattered the glass ceiling for good

IMAGE: Devika Bulchandani, Global CEO Ogilvy. Illustration: Dominic Xavier/Rediff.com Ogilvy, one of the world's leading advertising agencies, will for the first time have an Indian-origin......

Funding winter hits start-up advertising spend across properties

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for......

Advertisers feel the heat of Bollywood drug abuse probe

Advertising agencies admitted that conversations had begun with their clients to exercise restraint while using brand endorsements featuring film actors whose names appeared in the probe. IMAGE:......

Taking Made-in-India TV shows to the world

Can you imagine a show made in India beating both The Voice and The X-Factor on ratings? Vanita Kohli-Khandekar profiles Greymatter, the Indian content firm that made it possible. IMAGE: The Remix......

US president Biden to decide on Tokyo Olympics?

'Mr. Biden is dealing with a tough situation with the coronavirus. But if he makes a positive statement about the Olympics going ahead, we’d gain strong momentum.' IMAGE: Tokyo Organising......

This year's IPL could be a big hit with advertisers

'That it is happening in the second half of the year, during the festive season, will only encourage many to step up advertising.' IMAGE: The shifting of the IPL to UAE from September to November......

Another delay in Tokyo Olympics?

Tokyo 2020 executive says another delay should be an option IMAGE: In March, the International Olympic Committee and the Japanese government decided to delay the 2020 Olympic Games, which were due......

Tokyo has no 'Plan B' for Games despite coronavirus

IMAGE: Women wearing face masks and novelty hats leave Tokyo Disneyland. A growing number of events and sporting fixtures are being cancelled or postponed around Japan while some businesses are......

Fears of coronavirus pandemic spreading Olympic unease

IMAGE: People wearing protective face masks, following the outbreak of the coronavirus, walk past the Olympic rings in front of the Japan Olympic Museum in Tokyo, Japan, on Wednesday. Photograph:......

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Dentsu

News for Dentsu

2024 LS polls to be costliest ever at Rs 1.35 lakh cr

How Nestle got Japan to drink Coffee

How political parties are wooing voters via social media

How political parties are wooing voters via social media

How political parties tapping voters online

Advertising slowdown likely to weigh on IPL this year

Ad spends likely to get double-digit boost as festive cheer returns

Devika Bulchandani has shattered the glass ceiling for good

Funding winter hits start-up advertising spend across properties

Advertisers feel the heat of Bollywood drug abuse probe

Taking Made-in-India TV shows to the world

US president Biden to decide on Tokyo Olympics?

This year's IPL could be a big hit with advertisers

Another delay in Tokyo Olympics?

Tokyo has no 'Plan B' for Games despite coronavirus

Fears of coronavirus pandemic spreading Olympic unease

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