Tata has invested in over 10 start-ups in personal capacity.
MUrgency is slated to launch services in Amritsar and Jalandhar in the last week of May and cover the entire state by June end.
Nandan Nilekani, Gokul Rajaram at top two spots in value terms
The start-up mentors debated if they could drive the price further down, but feared an even lower price would raise doubts about its quality, as was the case with the Tata Nano, reports Amrita Singh.
'We look at firms that can be regional or global leaders.'