Kraft-Cadbury deal: Does it hold promise?

While year 2009 did not see any large merger in the FMCG space, one deal which did hit the headlines was the Kraft Foods (Kraft) bid to acquire Cadbury. While the final deal is yet to be signed, it......

Lockdown a bitter pill for Brand Cadbury

Companies from Unilever to Proctor & Gamble, Nestlé, Coca-Cola and PepsiCo have all alluded to lockdown challenges in India and the globe as well as the impact it will have on April-June as......

How Mondelez plans to boost sales of Brand Cadbury

To lure health-conscious consumers, who prefer lower intake of sugar, Mondelez is launching a variant of its most sold product Dairy Milk bar with 30 per cent less sugar. Mondelez India, makers of......

Lessons Nestle must learn from its big mistakes

Every new episode seems to simply reinforce Nestle's inherent inclination to put up the walls and hunker down.  Image: Nestle needs no lectures or prescriptions on managing food crises.......