Godrej plans to focus on own brands

Godrej to focus more on own brands as the licensing agreement with Sara Lee ends in two years. It took almost a year for the Godrej group to take full control of the joint venture company Godrej......

Godrej buys Sara Lee marketing rights

Godrej Sara Lee, a joint venture company between the Godrej Group and the US-based Sara Lee Corporation, has acquired the distribution and marketing rights for Sara Lee's household and body care......

GSL may take over Sara Lee business in India

Godrej Sara Lee, the joint venture company between the Godrej Group and US-based Sara Lee Corporation, is in discussions to take over Sara Lee's independent business unit in India. While Sara Lee......

Brand it like Beckham

THERE is nothing quite like 'Brand Beckham'. Non-smoking, non-drinking and happily married, carrying his son, Brooklyn, in one arm, and pop star wife, Victoria 'Posh' Beckham on the other. He sips......

Dhoni with his body double

Reader Siraj sent us these pictures. 'I amSiraj...I have done many ads withs M S Dhoni as his body double ........ such as Brylcreem gel, Frito lays, Pepsi. Here am sharing some of......

'I was the Adam Gilchrist of the 60s'

A rotund 67-year-old is rarely an advertiser's choice of a model. But there he was again, Indian cricket's original 'poster boy' launching a beer brand. His girth may mislead, but the charisma was......