Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

Modi Is Being Outnumbered And Out-Rallied

This time Modi has no emotive message to take to the stump. Muscular nationalism doesn't work against the backdrop of China's successive inroads into Indian territory. Rising prices is a sore point......

Numbers Don't Add Up For BJP In Tamil Nadu

Indications are that the DMK combine will win more seats than the AIADMK and BJP, but is facing a tough fight in about half a dozen from the rest, predicts N Sathiya Moorthy of the electoral......

Why Is The BJP Talking About Stability?

'What should surprise BJP supporters is Modi's call for 'stability' at the manifesto launch, a theme that he and his team members had not touched ahead of the Lok Sabha polls in 2014 and 2019.'......

Mr Modi, it's time to pay back middle class on fuel prices

It is time he stood up and assured the middle class that they can count on him as one of their own, says Dr Sudhir Bisht. IMAGE: A Bharat Petroleum fuel station in New Delhi. Photograph: Prabhat......

'We are in the ICU. Please save us'

'How does it matter to me if a foreigner comes, starts an industry and makes India a $5 trillion economy when I am dead?' Photograph: Arko Datta/Reuters   An emotional outburst from......

Mehul Choksi, Vijay Mallya in Rs 68,607 cr loan writeoff list: RBI

Banks have "technically" written off a whopping Rs 68,607 crore in outstanding loans of top 50 wilful defaulters, including of firms belonging to fugitive economic offenders Mehul Choksi and Vijay......

The twin challenges facing Modi

If Manmohan Singh was hobbled by allegations of sleaze and a stagnant economy, Modi faces the twin challenges of high unemployment and an uncertain and potentially volatile situation in Kashmir,......

Why Designing Clothes For This Film Was SO TOUGH!

'Kangana is such a stylo, she knows what will look good on her.''If you can explain to her why you are using a certain print on her or why you are putting a hairband on her head, if you have a......

The A to Z of Shah Rukh Khan

'Tu toh bilkul hero nahi lagta (you don't look like a hero at all).' In candid interviews over the years, an amused Shah Rukh Khan has often recalled this observation, made by a security guard......

Meet Bollywood's GOLDEN GIRLS

Bollywood's love for shine and shimmer can put King Midas to shame. Gold is their state of being and wardrobe. It's certainly the hottest hue right now if Aishwarya Rai Bachchan's snakeskin......