Who Are Political Ads Targeting?

'It is the first-time voters and the agnostics who are often influenced by political advertising.''These swing voters tend to make a huge difference in the outcome of any election.' IMAGE: A......

Modi's Edifice Complex

To understand Modi, listen to what he does not say, suggests Prem Panicker. IMAGE: Bharatiya Janata Party leaders Narendra D Modi, Amit A Shah, Rajnath Singh, Nirmala Sitharaman and J P Nadda......

'General Zia was real startled'

'But he was very quick and did a very stylish adab.''Of course, I didn't expect him to hug.' IMAGE: Lakshmi Murdeshwar Puri and her husband Hardeep Singh Puri, currently India's minister of......

There will be clean-up in polls too: Modi's dig at awards do

There is going to be safai (clean-up) in the upcoming election, Prime Minister Narendra Modi said on Friday, taking a dig at the Opposition while handing out National Creators' Awards in New Delhi.......

Usha Uthup, Mithun Get Padma Bhushan Awards

Usha Uthup and Mithun Chakraborty were among those who were conferred with the prestigious Padma Bhushan award for their outstanding contribution to Indian cinema.     IMAGE: President......

'My Life Was In Danger'

''I received many threatening calls and letters.''A fatwa was issued against me.' IMAGE: A young Salma Agha. Photograph: Kind courtesy Salma Agha/Instagram She became a household name in 1982,......

Bastar: The Naxal Story Review: Bizarre

The Naxal movement has such a complex history that several books have been written to understand it. Bastar: The Naxal Story seeks to reduce it to bullet points and stereotypes, observes......

'When He Spoke, The Whole Nation Listened'

'Ameen Sayani was copied by generations. Now everyone is trying to become smaller Ameen Sayanis in their own way.' Illustration: Dominic Xavier/Rediff.com In 1960, when the film Dil Apna Aur......

Chess: International Master Varugeese Koshy passes away

Photograph: Nitin Narang/X International Master, renowned trainer and a mentor to many aspirants, Varugeese Koshy, has passed away. He was 66. Koshy leaves behind two sons and his wife. Koshy had......

Mirabai Chanu's Asian Games campaign ends in heartbreak

IMAGE: Mirabai Chanu fell flat on her back and had to be lifted off the stage while attempting a 117kg clean and jerk lift in her third attempt. Photograph: Ann Wang/Reuters Mirabai Chanu's Asian......

'The bus was torn into by a torrent of bullets'

The team heard a loud crackle. Then the scream came from Dilshan at the front of the bus. 'Get down.'Jayawardene was hit first; his sock filled with blood.Outside, twelve gunmen blocked the exit. A......

It's do or die for Cameroon and Serbia

IMAGE: Although they did give a good account of themselves against the Swiss, Cameroon coach Rigobert Song has promised improvement. Photograph: Hannah Mckay/Reuters Cameroon and Serbia go into......

FIFA WC: Song sings praises for little brother Embolo

IMAGE: Cameroon coach Rigobert Song has not lost hope. Photograph: Hannah Mckay/Reuters Cameroon coach Rigobert Song is proud of "little brother" Breel Embolo despite the Switzerland striker......