India set to launch first-ever offshore mineral auction in Q1 FY24

In a step towards diversifying its resource base and securing green energy minerals, India is poised to launch its first-ever offshore mineral auction in the first quarter of 2024, announced Union......

Will poll fever dim brands' love for IPL?

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.Urvi Malvania reports. IMAGE: Chennai Super Kings's Suresh......

The meteoric rise of Brand Sindhu

The third highest paid endorser after Virat Kohli and MS Dhoni, Sindhu is the highest paid among woman athletes and non-cricket sportspersons in the country, says Urvi Malvania. From one brand to......

'Perform or get shipped out', minister warns ONGC, OIL

Petroleum Minister Dharmendra Pradhan on Tuesday put state-owned ONGC and OIL on notice saying oil and gas reserves they hold need to be monetised through joint ventures with domain experts or the......

World Champions Set For Brand Windfall

'For the women who enabled this victory, the moment has turbocharged their brand value, and rightfully so.' IMAGE: World champions Harmanpreet Kaur, Smriti Mandhana, Deepti Sharma, Shafali Verma,......

Paralympians Soar, But Await India Inc's Leap Of Faith

'Historically, there hasn't been much representation around para-athletes from a brand perspective.''With their best medal tally in Paris, it has triggered considerable organic interest.' IMAGE:......

'Brand' Welcome Awaits Olympic Stars

'The Paris Olympics has once again blessed the Indian sports marketing landscape with fresh faces and promises.''Expect at least one biopic.' IMAGE: Silver medalist Neeraj Chopra during the medal......

India determined to make Thomas Cup euphoria count

IMAGE: An ecstatic Indian badminton team after their Thomas Cup win last month. Photograph: Kind Courtesy BWF/Twitter India's shock Thomas Cup triumph has handed its badminton bosses an......

After cricket and wrestling, now comes a volleyball league

The promoters of the league will release the franchise bid document on May 15. There are 14 cities for interested parties to choose from, which will be mentioned in the document. Each bidder can......