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Sidhartha Mallya to enter brand endorsement market

United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury......

Sania loses to Serena, but earns endorsement offer

Sania Mirza may not have won the match with Serena Wiliams at the Australian Open on Friday, but once back she is sure going to win a lot product endorsements.Post her success at the Australian......

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the......

Unfair to pin down celebs for misleading ads, say brand gurus

Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires With a parliamentary standing committee calling for stringent penal provisions to......

How talent management firms make stars

A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, discovers Vanita Kohli-Khandekar. IMAGE: Director Vikramaditya......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India. Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

Anirban Das Blah

News for Anirban Das Blah

Sidhartha Mallya to enter brand endorsement market

Sania loses to Serena, but earns endorsement offer

Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

Unfair to pin down celebs for misleading ads, say brand gurus

How talent management firms make stars

What makes Kapil Sharma the hottest property on TV

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