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Caught in the NiMo-Choksi crossfire: Virat, Kangana, Priyanka

The PNB ambassador is Virat Kohli, Priyanka Chopra and Siddharth Malhotra are the faces of the Nirav Modi label, Kangana Ranaut, Kriti Sanon and others endorse the family of brands under the......

Unfair to pin down celebs for misleading ads, say brand gurus

Parliamentary panel seeks 5-yr jail term and penalty of up to Rs 50 lakh if a celebrity-endorsed product misfires With a parliamentary standing committee calling for stringent penal provisions to......

Sidhartha Mallya to enter brand endorsement market

United Breweries Group chief Vijay Mallya's son, Sidhartha Mallya is set to step into the world of brand endorsement with celebrity management firm KWAN signing him up to become face of some luxury......

Brand endorsements: Cricketers lose their edge

The heat from the cricket endorsement pitch is cooling, with rates falling between 25 and 50 per cent as advertisers shy away from new deals. Industry sources say the only major cricketer to have......

Cricket sponsorship rules stump biggies

Traditional heavy spenders on cricket properties Vodafone, car maker Hyundai Motors, Reliance Communications and soft drink major Coca-Cola have decided to stay out of the bidding for the......

How talent management firms make stars

A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, discovers Vanita Kohli-Khandekar. IMAGE: Director Vikramaditya......

What makes Kapil Sharma the hottest property on TV

Kapil Sharma, the anchor of Comedy Nights with Kapil, is the funniest man in India.  Applauding is a good way to stay warm inside the freezing Studio 7 at Film City in Mumbai's Goregaon. A......

Mumbai may host Sunfeast Open

Mumbai tennis fans could well have a two-weeks' treat, as the WTA Sunfeast Open Tier III tournament, which is hosted by Kolkata every year, could be shifted to India's financial capital, after the......

NBA heroes to promote basketball in India

In what could make a world of difference to the fortunes of basketball in India, the Basketball Federation of India (BFI) has forged a partnership with the USA's premier professional men's......

The slow track to Formula 1

Narain Karthikeyan's decision to join the A1 Grand Prix reminds me of words from a Creed song, "We've seen our share of ups and downs and how quickly life can turn around..." These words depict the......

Globosport ties up with contracts company

Globosport, the sports management division of Mahesh Bhupathi's company Globo Media Solutions, have sealed a tie-up with athletes1, the world's leading companyfor playing contracts incricket. Under......

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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