Repeated increases in new luxury-car prices, driven partly by the rupee's depreciation against the euro, are expanding the market for certified pre-owned vehicles.
Data from used-car platforms suggest that buyer preferences have remained broadly stable post-GST, with SUVs retaining their dominance even as price adjustments played out across segments.
Audi's strategy seems to point to pushing technology to directly connect with consumers using digital platforms and marketing to synchromesh into one seamless experience, says Pavan Lall.
The price differential between diesel and petrol has narrowed. But there are still enough reasons to opt for the diesel variant.
