This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
Set to return to the international circuit at Denmark Open, India ace shuttler P V Sindhu, on Friday, said winning the silver medal at Rio Olympics has given her a lot of confidence and she would look to play without any pressure in the upcoming events.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
