'To identify with the common man, Modi had to look like one.' 'The disastrous suit with his name written on it never made its reappearance.' 'Frequent dress changes during the day, which led Arvind Kejriwal to calculate that Modi spent crores on his attire ever year, too stopped.' 'Instead, a newer Modi emerged: Humble and eager to serve.' Narendra Modi has cleverly repositioned himself as a man of the masses in the past three years, says Aditi Phadnis.