SG Corporate Mobility - the parent company of the Indian two-wheeler brand LML - has taken auto major Bajaj Auto to high court, claiming that it was illegally using its 'Freedom' trademark in newly-launched Bajaj Freedom CNG motorbikes, the company said in a statement on Thursday. SG Corporate Mobility claims that the term 'Freedom' has a deep-rooted association dating back to 2002 when the company had introduced its 'LML Freedom' motorcycle. The trademark 'Freedom,' along with the 'LML' brand, was officially assigned to SG Corporate Mobility in 2021 after being transferred by LML.
LML Limited recently signed Bollywood heartthrob Shah Rukh Khan as the brand ambassador for its Freedom range of motorcycles.
Two-wheeler maker LML on Friday launched two motorcycles and one variant in three different segments to boost sales and diversify the product portfolio.
Riding high on the strong demand for its 110cc motorcycle - Freedom - LML, the country's youngest motorcycle maker, expects to more than double its motorcycle sales to 240,000-300,000 units this fiscal.
...because their design did not get a thumbs up from motorcycling enthusiasts here
'My husband will never forget the torture nor forgive those responsible for it.'
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