His interests will now be managed by ICONIX, a new company formed by Publicis Groupe through another group company, Saatchi & Saatchi . ICONIX will be an independent company with its own board and launches its operations with this mega contract.
Media enterprise firm E W Scripps has signed an agreement to sell its unit United Media Licensing, which owned Peanuts' licensing rights, to Iconix in an all-cash transaction expected to close by end of the second quarter.
Reliance Brands has been announcing a new JV every month to break into both high streets and smaller towns.
Adidas says the BCCI granted Nike only sponsorship and licensing rights and trademarks of the batsman only while playing for the country.
A long-term commercial deal, reportedly worth $40 million, was inked with Saatchi and Saatchi's Indian firm ICONIX.
Companies like Ace Turtle are helping brands enable omni-channel retail, bridging the offline and online gap. Abhishek Jejani reports.
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