Godrej Consumer Products, the hair colours and soaps major, intends to increase its contribution from rural sales to 50 per cent in one year, from 38 per cent right now. In an interview with Pradipta Mukherjee, GCPL vice-chairman Hoshedar K Press says that among other plans, the company is targeting consolidation of its FMCG businesses and is banking on goods and services tax implementation, which would enable it to have common depot and supply chain strategies.
According to an investment banker, apart from other international suitors, the Indian companies such as Godrej and Marico too have been approached for picking up the stakes in the home and personal care products company.
The group's much-touted acquisitions in recent years follow a series of disappointments in joint ventures.
