American writer HP Lovecraft famously said that the oldest and strongest of fears is the fear of the unknown. For present-day advertisers and celebrities, this fear is showing up in the response they receive from social media to their brand communication. This is something AU Small Finance Bank and online food delivery platform Zomato recently experienced with their advertisements.
'Pratchett's work mocked the very idea of literary limitations, going from police procedural in one book to Christmas adventure in the next, from vampires to football, from the birth of motion pictures to the examining of religion itself.'
