Sources said many individual investors were interested in applying for the NFO, due to additional benefits being offered such as upfront discounts and loyalty bonuses.
Promoters increasing stakes is definitely a positive signal for the market and investors.
Direct investors should stagger their investments over 1-2 months.
The progress on US debt ceiling talks, domestic inflation numbers and second quarter earnings of companies are expected to keep investors busy in the truncated trading week ahead.
The scrip of the company on Wednesday ended at Rs 695.80, up 2.7 per cent, on BSE, while the benchmark Sensex ended flat at 19,345.70. Just Dial shares had seen a record high of Rs 761.80 on July 9.