Nestle and the Billa-Ranga syndrome

Just as Billa-Ranga had become symbols of everything that was wrong with the system many years ago, Nestle is now portrayed as the wickedest of the wicked. Every known food crime in India is now......

Just what the doctor ordered

'Indian doctors have also been wary of patients learning about drugs and brand names.''Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting......

Qualities that will help a leader tide over crisis

A leader should develop effective leadership and communication skills that will help his firm survive difficult situations, writes Madhur Ramani, co-founder and managing partner at HR advisory......

How Samsung is battling a brand crisis

Acknowledging a mistake when a brand does not live up to expectations and promptly finding a solution are critical to preventing a crisis from blowing up, says Ritwik Sharma. Samsung’s latest......

Will Maggi succeed in recreating the old magic?

One aspect of reviving trust will be getting fresh brand ambassadors Five months after it was banned, Maggi noodles is back on shop shelves. As Nestle India prepares for a nationwide launch of the......