While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.
T N Ninan lists a few David-Goliath encounters in the Indian markets, all of which make life interesting, though difficult if you are an investor looking for the next multi-bagger.
The 39-year-old, the fifth child of an illiterate labourer couple and only the second of their eight to be educated, now helms various ventures that bring in a turnover of between Rs 75 crore and Rs 90 crore.